The 136th China Import and Export Fair is currently taking place in Guangzhou, showcasing a vibrant display of new energy vehicles (NEVs). As the industry ecosystem continuously strengthens, emerging markets are becoming key growth areas. Industry experts note that NEV production has yet to peak, and market demand remains robust. In the future, NEVs are anticipated to evolve toward greater intelligence and efficiency to meet energy-saving and emission-reduction goals.
According to the China Association of Automobile Manufacturers, the NEV industry in China has grown rapidly in recent years. From January to September of this year, the country exported 928,000 NEVs, reflecting a year-on-year increase of 12.5%.
At the GAC Group’s booth, which spans 153 square meters, three new energy models along with the latest charging technologies were on display. Among these, the AION V second-generation model stands out as GAC’s first strategic vehicle for the European market. “This model can achieve a range of up to 650 kilometers and is designed for fast charging and extended travel,” said Deng Ziyan, the foreign trade manager at Guangzhou Meilun Automobile Trade. This vehicle will be showcased at the 2024 Paris Motor Show, with plans for a European launch next year.
At the Nanjing Jinlong Bus Manufacturing Company’s booth, a fully electric compressed garbage truck captured the attention of overseas buyers. “This garbage transport vehicle offers more space and enhanced comfort, aiming to improve the working conditions for sanitation workers. Our initial focus will be on sales in Southeast Asian countries,” stated Zhang Fei, Deputy General Manager of the Overseas Business Center at Kaiwo New Energy Automobile Group.
Chinese automotive companies hold an advantage in electric intelligence technology, paired with lower manufacturing costs that yield a high cost-performance ratio. This year’s fair saw NEV companies present solutions and products ready to “go global.”
Zhang Fei also mentioned that alongside exporting NEVs, they are introducing an integrated photovoltaic and energy storage charging solution. “Even where the local grid infrastructure is underdeveloped, this can still effectively power new energy vehicles—particularly in regions rich in sunlight like North Africa and the Middle East.”
Yang Shan, Executive Director of Chengdu Zhongxin Hai Industrial Group, who has attended the fair for four years, noted the change in international perceptions. Initially, only a handful of mainstream Chinese NEV brands gained recognition, but now, with rapid brand expansion, more Chinese brands are being accepted in overseas markets.
In emerging markets where infrastructure is still developing, Yang expressed a commitment to offer complete automotive dealership and after-sales services to support the overseas promotion of new products. In a fiercely competitive environment for exporting NEVs, Chinese brands are demonstrating strong export growth at the fair. By providing comprehensive after-sales support and tailored market strategies, companies are poised to succeed in the competitive international landscape.
