On October 19, the first phase of the 136th China Import and Export Fair, also known as the Canton Fair, came to a close in Guangzhou. The event showcased a number of tech-savvy products from Chinese companies that drew significant attention.
In an interview with Zhang Zhi-Jun, the sales manager of Guangdong Jinhaina Industrial Co., Ltd., he shared, “Our participation in this year’s Canton Fair exceeded our expectations tremendously. We secured an order for 100,000 industrial Bluetooth earmuffs from a German group, amounting to 4 million RMB.” This marks Jinhaina’s 15th year attending the fair, where they find that 50% of their overseas orders are generated from it, with buyers from Japan, France, and the UK also seeking partnerships this year.
Zhi-Jun highlighted the appeal of Jinhaina’s new products at the fair, such as their Bluetooth noise-canceling earmuffs. “Thanks to our digital and intelligent design and production processes, these products stand out for their excellent noise reduction, comfortable wear, and stylish appearance, making them favorites among overseas buyers.”
The first phase of the Canton Fair focused on “advanced manufacturing,” attracting over 4,200 high-quality companies, including those recognized as “Little Giants” in specialized and innovative sectors, manufacturing champions, and national high-tech enterprises. This year saw an increase of more than 1,200 exhibitors compared to the last edition. Many “Made in China” products showcased a sense of technology and intelligence, becoming hot items in overseas markets and driving Chinese companies to secure international deals.
According to data from China’s General Administration of Customs, the total value of China’s goods trade in the first three quarters of 2024 reached 32.33 trillion RMB, marking a 5.3% increase year-on-year. This is the first time the total has surpassed 32 trillion RMB in the same historical period, illustrating the resilience of China’s foreign trade.
At the home appliance section of the fair, the booth of Guangdong Galanz Group Co., Ltd. attracted numerous foreign buyers with their diverse eco-friendly appliances, including dual-chamber steam ovens and ultra-thin built-in refrigerators. Some buyers even streamed live product demonstrations on their phones while engaging in discussions about orders with staff.
“We have participated in many editions of the Canton Fair, and this time we showcased our newly developed healthy appliances like the multi-chamber steam oven. We have already signed intention orders with buyers from Pakistan and India,” said Lu Jianfei, the foreign trade manager of Galanz. He noted that Galanz has been expanding its global market significantly through digital transformation investments and the establishment of smart factories for refrigerators, dishwashers, and electric water heaters. Currently, their products sell well in over 200 countries and regions, with a 15% increase in overall exports from January to August. The growth in exports to Europe, South America, and Africa exceeded 20%.
With intense competition in the global home appliance market, Lu believes that Galanz’s commitment to technology-driven innovation and the development of a fully autonomous supply chain helps the company maintain a competitive edge with its eco-friendly, energy-efficient products.
Tai Ling Technology Co., Ltd. also made waves at the fair with their high-speed electric motorcycle, the S92Pro, which can reach speeds of 80 km/h and has a range of 100 km. “Our bike supports autonomous intelligent driving and features a fast-charging system, showcasing the technological prowess of ‘Made in China,'” said Xiong Xiaoyan, head of the overseas branding department.
Xiong explained the diversity of their products, noting, “This year, we introduced the R71 and R53 models, especially designed with female riders in mind, optimizing seat height, width, and pedal placement for enhanced comfort and acceleration.”
With over 35,000 global stores and products sold in over 90 countries, Tai Ling serves more than 45 million users annually. Xiong noted that over 60% of their incoming orders from regions like Latin America and Europe each year come from the Canton Fair. “This shows that international buyers are increasingly drawn to ‘Made in China’ electric vehicles, and we are excited about this new market potential.”
