On October 9, 2023, a press conference was held in Hefei to unveil the 2024 Anhui Beautiful Consumption New Scene initiative. This significant event marked the official release of the “Guidelines for the Construction of New Consumption Scenes in Anhui Province,” led by the Anhui Provincial Development and Reform Commission.
These guidelines address a crucial gap in the strategic planning for new consumption landscapes in Anhui, outlining specific goals and pathways for local governments to foster innovation in consumption scenarios. This foundational framework will not only aid in the development of supportive policies but also encourage businesses to explore innovative consumption models.
According to the guidelines, Anhui is well-equipped to nurture new consumption scenes. The province boasts a large population, a robust economy, and significant consumer spending power, ranking eighth nationally in retail sales of consumer goods with figures exceeding 2.3 trillion yuan. Its strategic location in the thriving Yangtze River Delta further enhances its market potential. Additionally, Anhui’s unique natural beauty and rich cultural heritage, combined with a strong record of innovation capabilities, position it favorably for developing new consumer experiences.
Building on last year’s classifications, the guidelines introduce ten types of new consumption scenes. On one side, they emphasize traditional consumption and service sectors, including food, clothing, housing, and transportation, with eight new scenes designed to spark innovation in conventional consumption: “Trendy Shopping,” “Nightlife in Anhui,” “Delicious Anhui Cuisine,” “Explore Jianghuai,” “Wellness in Anhui,” “Harmonious Countryside,” “Beneficial Lifestyle,” and “Joy in Sports.” On the other, they anticipate new consumption scenes emerging from innovative industries such as autonomous driving, smart home appliances, low-altitude economy, and artificial intelligence, spotlighting “Driving Fun” and “Smart Experiences” to encourage the rapid deployment and mass production of new technologies and products.
In an effort to identify and promote immersive, experiential, and interactive consumption scenes, the Anhui Provincial Development and Reform Commission, in collaboration with several relevant departments, has initiated the 2024 Anhui Beautiful Consumption New Scene Selection event.
During this event, 100 new consumption scenes were officially recognized, including ten standout scenes, 30 distinguished scenes, and 60 unique offerings for the upcoming year.
